HomeAboutProjects35mmContact
Brief Overview

Tasting Time

Tasting Time is a publication inspired by one of my favourite questions: “If you could taste one experience or feeling in your life, what would it be? What would you think it would taste like?”. In essence, the question poses the question of a favourite/intriguing memory that the person, given a chance, would love to savour and cherish the moment again.

Publication
W. 21 X H. 25cm

03
→
Final publication content design
Brief response:
Aim and content
The main aim of the publication is to promote “slow living”, encouraging readers to stop and smell the roses, appreciate and savour the little moments in life that bring happiness and peace. In the midst of living in a world ruled by the clock, we tend to see time as the dictator of life and constantly be working against it, neglecting, ignoring and taking for granted what truly matters-loved ones and moments that remind us what life is truly all about.

Tasting Time serves as a reminder for self-reflection and mindfulness, learning to be more in-tuned with our emotions when it comes to recognising what brings contentment into our lives.
The content will be presented in a cookbook-esque format that is intriguing and inviting, adding a playful, familiar and engaging element in presenting the contents. These “recipes” that mimic actual food recipes is intended to engage and connect the readers in the content in a deeper level and motivate them to dissect the intangible aspects of life, straying away from revolving life around materialistic elements. The “recipes” vary from happy to nostalgic and even remorse or grief, hoping to function as an opportunity to portray these memories in a meaningful yet lighthearted way with the goal of helping the reader find silver linings and find ways of coping with difficult emotions in a healthy and constructive manner.
→
Typography design
Brief response:
Custom Typography
One of the main features of this publication that I focused on was typography. I wanted to create a custom handdrawn type face that encapsulated the friendly and genuine sentiment of the book. The workshops that we had with Stefan peaked my interest in customising a typeface. With the overwhelming amount of work that had to be done, I felt like I could not create a whole set of functioning type thus settled on only customising for the exact words that I wanted displayed in my publication.

I chose to adapt Apple Garamond, a san serif typeface that is used rather formally and in modern designs. The abstract shapes and unpredictable curves that I have drawn were intended to create an affectionate, friendly and blissful atmosphere for the readers.
→
Final publication content pages
❋ Next Project ❋